How can martial arts schools deliver consistent staff training across multiple locations?

BJJ coach demonstrating drills for staff training across locations

How can martial arts schools deliver consistent staff training across multiple locations? By Rocky Catala, Payments & Membership Growth StrategistDate Published: November 30, 2025 This question sits at the center of every growing academy. Owners push for alignment and predictable performance, yet expansion often exposes gaps fast. The pressure increases the moment a second location opens, […]

Manage Multiple Martial Arts Locations the Right Way: Structure, Culture, and Leadership

Instructor coaching staff at one location to run multi location martial arts schools independently

How to Run Multiple Martial Arts Locations With Control and Clarity By Rocky Catala, Payments & Membership Growth StrategistDate Published: November 29, 2025 Running multi location martial arts schools requires discipline, structure, and steady leadership from day one. Expansion exposes weaknesses quickly. It tests your team, systems, and culture. Growth only works when foundations are […]

Holiday Enrollment Strategies for Martial Arts Schools

holiday enrollment strategies for martial arts schools demo class

How to Use December’s Holidays to Boost Martial Arts Enrollment: Proven Seasonal Marketing Strategies By Rocky Catala, Payments & Membership Growth StrategistDate Published: November 28, 2025 Using Holidays to Boost Enrollment Every December, martial arts school owners feel the pressure of competing schedules, winter events, and families pulled in multiple directions. Although many assume enrollment slows […]

How can martial arts schools grow using Instagram?

Brazilian Jiu-Jitsu instructor giving a motivational talk to adult students while cameras on tripods record the class at a modern BJJ academy.

How to Use Instagram to Grow Your Martial Arts School By Rocky Catala, Payments & Membership Growth StrategistDate Published: 11-18-2025 The Real Marketing Problem Martial Arts Owners Are Facing Today A few months ago, I met with a school owner who felt the same pressure many of you feel right now. Enrollment was slowing down. […]

How to Build a Strong, Positive Culture in Your Martial Arts School

Martial arts students bowing in formation to demonstrate strong, positive school culture.

How to Build a Strong, Positive Culture in Your Martial Arts School A few years back, a school owner told me something that stuck:“Rocky, my technique is strong. My curriculum is solid. But my culture? That’s what’s holding us back.” He wasn’t alone. Most martial arts schools don’t plateau because of technique. They plateau because […]

The Ultimate 2025 Holiday Promotion Guide for Martial Arts School Owners

artial arts holiday class with festive decorations.

The Ultimate for 2025 Holiday Promotion Guide for Martial Arts School Owners For most martial arts school owners, the holiday season brings a familiar challenge: enrollment slows, families travel, and attention shifts away from classes. But the schools that thrive during this period don’t see it as a problem — they see it as an […]

Using Video Marketing to Grow Your Martial Arts School Business Guide

Cinematic martial arts school scene showing an instructor demonstrating a kick while students watch and a smartphone records the class.

Video Marketing Mastery: Grow Your Martial Arts School and Membership Running a martial arts school is no small feat. Between teaching classes, managing staff, and nurturing relationships with students and parents, it’s easy to overlook one of the most powerful tools for growth: video marketing. Video is not just a flashy way to promote your […]

Why Parents Really Enroll Their Kids in Martial Arts? (And It’s Not What You Think)

Parent watches child practice martial arts, showing focus and confidence.

Why Parents Really Enroll Their Kids in Martial Arts? (And It’s Not What You Think) Understanding Why Parents Really Enroll Their Kids Every parent wonders what will help their child thrive. That’s why understanding why parents really enroll their kids in martial arts is crucial for school owners. It’s not just about technique or belts. […]

Setting Up Your Martial Arts School Budget

Martial arts instructor managing school budget

Martial Arts School Budget: The Smart Owner’s Guide to Financial Stability Building Financial Discipline in Your Martial Arts Business A few years ago, I sat down with a school owner who was teaching 200 students but couldn’t figure out where his profits were going. The classes were packed, energy was high, but the bank account […]

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