Retention analytics

Know why students stay,
and which ones are about to go

A member count tells you where you are, not where you are going. These reports read your own history: churn as a monthly rate, how long people stay before they cancel, and retention by joining year, so you act while a call still helps.

Retention readout12-month cohort
Illustrative cohort retention curveTwo example cohorts over twelve months. One retains 69 percent of members; the other falls to 36 percent. Figures are illustrative, not customer data.100%75%50%25%0%JoinM3M6M9M12
69% retained at 12 months36% retained at 12 monthsIllustrative example — not customer data.
Median tenure at cancellation
25months
Left within their first 6 months
30%
Left within 12 months
36%

Illustrative example. Every figure comes from the business's own history — not a model, and not a benchmark.

Know the rate, not just the head count.

Churn as a monthly rate, tenure at cancellation and 90-day retention, from your own history.

What you get

The proof underneath: five questions your member list cannot answer

Cohort retention curves

Of the members who joined in March, how many are still here?

Each intake month is followed as its own group, month by month, so you see the shape of the decay rather than a single number. Two businesses with identical member counts can be on completely different trajectories, and this is the only view that shows it.

Tenure at cancellation

How long do members last before they leave?

A median, measured across everyone who has ever canceled. It tells you where in the lifecycle you are actually losing people — and it is the number that turns "we have a retention problem" into "we lose them at month five".

Churn as a rate

Is this month worse than last month?

A raw count of cancellations cannot be compared month to month, because it moves with the size of your roster. A rate divides by the base you started with. It is the number owners actually quote to each other, and the one most platforms do not compute.

Lifetime value per member

What is a member actually worth, by program and by Location?

Tenure multiplied by what they pay, split the ways you run the business. It changes what a lead is worth: a source that produces members who stay two years is worth paying more for than one that produces twice as many who leave by month four.

First-90-day at-risk

Who is slipping, while there is still time?

The first ninety days are where the industry loses people, and attendance thins out well before anyone cancels. Flagging the drop-off while the member is still enrolled is the difference between a phone call and an exit interview.

The page itself

This is what Analytics looks like

The BlackBeltCRM Analytics page: a bar chart of how many months members stayed before canceling, the rank they held when they left, retention by joining year plotted against the industry band, churn rate over time under the 3% target line, and visits per member per week.
How long members stay before they cancel, the rank they leave at, retention by joining year against the industry band, churn under the 3% line, and mat traffic — read from the business's own history.Shown set up for a martial arts business. The same screens use whatever your business calls its members, programs and levels. Sample data — a fictional business with fictional members and illustrative figures, not a real customer.

Why this is hard to copy

These reports are made of history

None of this is a clever algorithm. It is arithmetic on data that has to already exist. A platform holding two years of shallow records cannot tell you which lead source produced members who are still training at twelve months, however many screens it ships — the answer is not in there to be found.

BlackBeltCRM has been running membership businesses since 2011, and it keeps the whole record: every status change, every promotion, every attendance mark, every payment. The reports above are what that is for.

Beyond retention, the Growth report shows how many members joined and left each month, what a member is worth and how the year moves. Prospect results show which source brings the members who stay, and every report opens from one list, with dates and filters, and exports to a spreadsheet or prints as a clean page.

Want a rough figure before you look at any of this? Work out what churn is costing you — two numbers, no sign-up.

See it against your own numbers

Free to try, no card and no contract. Every feature is switched on from the first day, including these, so what you evaluate is what you keep. From $49 a month.

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Every student who quits unseen is tuition you do not get back.

The warning was in your attendance all along. Start the trial and see it on your own members.

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Switching is a file, not a project
Import your members from your old system’s export, free at any size. You see every family before anything is saved, and you can undo it.
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Free to try. Export your members to CSV or Excel any time, without asking us.
$49 a month, every feature
Priced by the size of your membership. No setup fee, no per-staff charge, no feature held for a higher plan.
English and Spanish
Each person on your team picks English or Spanish, and emails go out in each family’s language.