Resources
Things worth reading
before you choose anything
Tools you can use without giving us your email, and comparisons where we name what the other side does better.
Free tool
Membership churn calculator
Two numbers you already know, and what leaving members cost you per year. No sign-up, and nothing you type leaves your browser.
Guide
The retention reports most platforms cannot produce
Cohort curves, tenure at cancellation and churn as a rate — what each one answers, and why a benchmark cannot answer it for you.
Comparison
What membership software actually costs
Our ladder against six competitors, with every figure sourced and dated. We check them on a timer rather than when we remember.
Compared with the alternatives
Every figure is taken from the competitor’s own published pricing and carries the date we checked it. Each page also says plainly what that competitor does better than we do — a comparison that only flatters one side is not worth your time.
Articles are coming, and we are in no hurry
There is a great deal of membership-business advice on the internet already, most of it recycled and none of it sourced. We would rather publish a small number of things drawn from what we can actually see — how long members really last, where they leave, what a lead is worth — than add to the pile.
If there is something you want answered, tell us and it goes on the list.