Resources
Things worth reading
before you choose anything
Tools you can use without giving us your email, and comparisons where we name what the other side does better.
Free tool
Membership churn calculator
Two numbers you already know, and what leaving members cost you per year. No sign-up, and nothing you type leaves your browser.
Guide
The retention reports most platforms cannot produce
Cohort curves, tenure at cancellation and churn as a rate — what each one answers, and why a benchmark cannot answer it for you.
Comparison
What membership software actually costs
Our ladder against six competitors, with every figure sourced and dated. We check them on a timer rather than when we remember.
Compared with the alternatives
Every figure is taken from the competitor’s own published pricing and carries the date we checked it. Each page also says plainly what that competitor does better than we do — a comparison that only flatters one side is not worth your time.
Articles
There is a great deal of membership-business advice on the internet already, most of it recycled and none of it sourced. We publish a small number of things instead, and every figure we quote carries a link to where it came from.
Martial arts software compared, 2026
Eight platforms, one basis of comparison that survives contact with reality: published prices, sourced and dated. Written by the only vendor here who publishes all of his.
The members you are losing to expired cards
Up to 30% of membership churn is involuntary — failed cards, not people deciding to leave. Here is how to see it, and what actually recovers it.
Halloween events that produce members
Most Halloween events produce a good afternoon and no enrolments. The difference is not the event — it is the ninety seconds at the door and the week after.
The marketing calendar, one year at a time
Six moments a year reliably bring families through the door. Here is when each one needs to start, and which are worth skipping.
If there is something you want answered, tell us and it goes on the list.