Resources
Things worth reading
before you choose anything
Tools you can use without giving us your email, and comparisons where every price is sourced, dated and sitting beside ours.
Free tool
Membership churn calculator
Two numbers you already know, and what leaving members cost you per year. No sign-up, and nothing you type leaves your browser.
Guide
The retention reports most platforms cannot produce
Cohort curves, tenure at cancellation and churn as a rate — what each one answers, and why a benchmark cannot answer it for you.
Comparison
What membership software actually costs
Every tier on a public page, every feature on every tier, and the alternatives priced beside it so you can see the gap.
Compared with the alternatives
Every figure is taken from the competitor’s own published pricing, carries the date we checked it, and sits beside our ladder — so the gap is a number you can check rather than a claim you have to take.
Articles
There is a great deal of membership-business advice on the internet already, most of it recycled and none of it sourced. We publish a small number of things instead, and every figure we quote carries a link to where it came from.
Martial arts software compared
Eight platforms compared on the one basis that survives contact with reality: published prices, sourced and dated, by the vendor who publishes all of his.
Martial arts business plan, numbers first
A martial arts business plan a bank will believe starts with four numbers, not a mission. Here they are — and they run a studio, a club or a gym just as well.
Leasing space for a martial arts business
The lease is the biggest fixed cost a martial arts business ever signs, and the one no software can undo. Eight things to settle first, for any studio or gym.
Recital and competition fees, no chasing
Costumes, entries, travel and tickets hit every dance, gymnastics and cheer family in the same fortnight. How to bill the season without a month of chasing.
Billing that is not monthly
Weekly rates, half-days, session blocks, class packs, drop-ins. How swim, after-school and gym programmes bill what they sell, not a monthly approximation.
The members you are losing to expired cards
Up to 30% of membership churn is involuntary — failed cards, not people deciding to leave. Here is how to see it, and what actually recovers it.
Halloween events that produce members
Most Halloween events produce a good afternoon and no enrolments. The difference is not the event — it is the ninety seconds at the door and the week after.
The marketing calendar, one year at a time
Six moments a year reliably bring families through the door. Here is when each one needs to start, and which are worth skipping.
If there is something you want answered, tell us and it goes on the list.