Zen Planner pricing 2026: plans, add-ons and what 75 members cost
Zen Planner is $99 to $348 a month at up to 45 active members, rising with the count. Every plan, the add-ons, and what 75 members cost, checked November 2026.
Zen Planner starts at $99 a month for its Studio plan, $198 for Essentials and $348 for Ultimate at up to 45 active members, and the price climbs as your active count does. At 75 active members that is $155, $254 or $404 a month. Every figure below comes from Zen Planner’s own pages, linked and checked on November 2, 2026. Where it publishes nothing, we say so.
The plans
From zenplanner.com/pricing, starting prices:
| Plan | From, per month | What the page says it adds |
|---|---|---|
| Studio | $99 | Membership management, billing and scheduling; staff and member mobile apps; attendance tracking and reporting; payment processing and payroll |
| Essentials | $198 | Everything in Studio, plus a customizable branded website, lead capture and form integration, and SEO |
| Ultimate | $348 | Everything in Essentials, plus advanced marketing automation and CRM, AI-powered email and text campaigns, lead management and retention tools |
| New Business Bundle | $199 | Everything in Essentials, plus a custom website with lead capture, a branded member app, and built-in billing, scheduling and reporting |
Zen Planner says “Only pay for active members.” An active member is someone with a membership or who attended an event in the past month; prospects and staff are not charged.
The price by active members
From Zen Planner’s active member tiers page, per month:
| Active members | Studio | Essentials | Ultimate |
|---|---|---|---|
| 0 to 45 | $99 | $198 | $348 |
| 46 to 60 | $133 | $232 | $382 |
| 61 to 75 | $155 | $254 | $404 |
| 76 to 100 | $189 | $288 | $438 |
| 101 to 150 | $229 | $328 | $478 |
| 151 to 200 | $239 | $338 | $488 |
| 201 to 250 | $269 | $368 | $518 |
| 251 and up | $289 | $388 | $538 |
Essentials includes Studio plus Website, and Ultimate includes Studio, Website and Engage. If Website or Engage is already included in your plan you are not billed for it again when you add it separately.
Add-ons and separate products
The same pricing page lists:
- Website: $99 a month, with branded design, SEO and lead capture.
- Zen Planner Engage: $249 a month, for marketing automation, AI-powered campaigns and lead management.
- Branded Mobile App: $39 a month.
- Card Readers: $39 a month, EMV-compliant.
- Zen Planner Payments: “Custom pricing.”
The page’s package comparison also marks SugarWOD integration, the branded app and EMV devices as add-ons, but the text does not map each one cleanly to a plan, so check the plan you are quoted.
What is not published
- Payment processing rates. The page says “There is no setup or gateway fee with select preferred integrated payment processors,” and that “Additional charges and/or fees may apply.” Card rates are not listed, so ask for them in writing before you compare total cost.
- A free trial. Not mentioned. The page offers demos.
- Texting prices. Automated text campaigns are listed as a feature; what texting costs is not stated.
- Setup fees. None is listed. Onboarding is described as free sessions with an onboarding coach, and data transfer from your old system is part of it.
- Multi-location pricing. “Priced based on the number of locations and active members across your business,” with exact figures given in the demo.
- Cancellation terms. The pricing page says month to month, “so you’re never locked into a long-term commitment,” with an annual contract on request. Zen Planner’s terms of service now redirect to a master service agreement PDF that we could not read automatically, so we do not state its notice period. Get the cancellation terms in writing before you sign.
What 75 active members pay
| Per month | Per year | |
|---|---|---|
| Zen Planner Studio (61 to 75) | $155 | $1,860 |
| Zen Planner Essentials (61 to 75) | $254 | $3,048 |
| Zen Planner Ultimate (61 to 75) | $404 | $4,848 |
| BlackBeltCRM (51 to 100) | $119 | $1,428 |
That is $432 a year less with us than Zen Planner Studio, $1,620 less than Essentials and $3,420 less than Ultimate, software only. The plans are not like for like: Studio does not include the website or marketing automation, and BlackBeltCRM does not include a website in the plan; Anexan, our parent company, builds one as a separate service. Our rate counts your active and suspended members, and members you mark inactive do not count. Our full ladder runs from $49 up to 25 members to $249 at the top, with every feature on every plan and a 14-day free trial. Payment processing is separate for both of us.
Where Zen Planner is strong
A branded member app in the app stores is a real product Zen Planner sells at $39 a month, and we do not have one: our member portal carries your business’s name and adds to a phone’s home screen, but it is not a store listing. If a store listing is a requirement, weigh that honestly. Zen Planner also sells a built website, a marketing automation suite and, in Ultimate, AI-powered email and text campaigns, so a business that wants one vendor for software and marketing has a lot to look at. Its reporting page, checked October 24, 2026, also lists churn rates and at-risk tracking.
Where we put our weight: a price you can read on a public page without a demo, every feature on every plan, month to month with no contract, retention shown as cohorts, tenure at cancellation and churn as a rate, and members billed in your business’s own name. See the sourced comparison, the Zen Planner alternative page, and how to calculate your churn rate.
Zen Planner prices and terms are quoted from zenplanner.com on November 2, 2026. They can change; check their pages before deciding, and tell us if anything here is out of date.
Questions people ask
How much does Zen Planner cost in 2026?
From zenplanner.com on November 2, 2026: Studio starts at $99 a month, Essentials at $198 and Ultimate at $348 for up to 45 active members. The price rises with active members, to $289, $388 and $538 at 251 and above. It is month to month, with an annual contract available on request.
What does Zen Planner cost for 75 active members?
On Zen Planner's active-member tier table, 61 to 75 active members is $155 a month on Studio, $254 on Essentials and $404 on Ultimate. BlackBeltCRM is $119 a month for 51 to 100 members, with every feature included.
Does Zen Planner have a free trial?
Its pricing page does not mention a free trial. It offers demos, and says the exact price is reviewed with an Account Executive during the demo. BlackBeltCRM has a 14-day free trial.
Does Zen Planner charge extra for texting and a branded app?
Its pricing page lists a Branded Mobile App at $39 a month and Zen Planner Engage, the marketing automation product, at $249 a month. Engage is included in Ultimate. A price for texting itself is not stated on the page.